It is the single most recognizable app in the world. Get out of your comfort zone, and do the world a favor – find your own niche s omething you can't live without. The entire team should be comprised of hardcore 'makers', who use the app on daily basis… People who dream it! Not the ones with no ideas who hire other, ‘ no-idea’ people. …And I'm not talking about setting up user groups to try and figure out a bunch of good-for-nothing, common-sense-type of information. In this case you really do have to ‘ know your audience’. ( Marketing 101, really…) Key Visuals/MarketingĪll of the designers and marketers that came before and after me (besides whoever created the BETA index page), for some reason always tried to invent creative ways to represent the app, without realizing that the app markets itself. Pattern is quite obvious here: move away from feature-based marketing and towards benefit-based marketing has proven (in this and every case) to more than double the conversion rate.
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